About the AI Performance School
Mission & Vision
The AI Performance School exists to equip economic developers, civic leaders, and employers with the skills, tools, and confidence to integrate AI into everyday work. Our mission is simple: make AI practical, aligned, time-saving, and human.
Ignoring AI is no longer an option. The stakes are too high. That’s why our programs focus on real workflows, measurable ROI, and the human-centered values that keep leadership credible in the age of AI.
The SimpleEDO PATH™ Framework
Practical. Aligned. Time-saving. Human.
The SimpleEDO PATH™ is the foundation of everything we teach. It guides professionals through a clear, compassionate process for adopting AI without jargon, overwhelm, or hype. Every course, certification, and coaching program inside the School follows this framework.
The AI Workflow Expert (AIWE) Certification

This is a nine-hour, belt-style program (Grey through Black) designed to help leaders integrate AI into their role with increasing sophistication:
- Grey Belt: Mapping your role inside your organization
- White Belt: Understanding what AI can do in your specific role
- Yellow Belt: Using AI for goal-setting and action plans
- Orange Belt: Adaptive learning (learning anything new on demand)
- Green Belt: Partnering with AI for critical thinking
- Blue Belt: Systems thinking and agentic AI preparation
- Purple Belt: Creating AI workflows to replace redundant tasks
- Brown Belt: Designing multi-role processes across departments
- Black Belt: Tool and deliverable hacking
Graduates of this program are certified to not only use AI workflows, but also to design them for their organizations.
Our Approach
- Education + Execution: We go beyond inspiration to implementation. Every program is built around workflows you can use immediately.
- Role-Specific Training: Our belt system personalizes the learning journey to your specific responsibilities.
- Civic + Economic Development Focus: While AI has global applications, we specialize in the unique needs of EDOs, chambers, and employers shaping communities.
About the Founder
Katie Milton Jordan, MBA, is the Founder & CEO of SimpleEDO.ai and a nationally recognized AI Transformation Expert.
Katie’s work in direct economic development leadership builds on a foundation of business ownership, entrepreneurship, and leadership science—equipping her to connect both communities and individuals with real-world execution.
Her expertise is backed by a diverse set of professional and academic credentials, including:
- Certified Business Intermediary (CBI)
- Certified Exit Planning Advisor (CEPA)
- Professional Certified Coach (PCC)
- Certification in the Neuroscience of Leadership
- Texas Real Estate License
- MBA in Ethical Leadership (Schreiner University)
Through SimpleEDO.ai, Katie has trained leaders across the U.S., launched the AI Performance School, and developed the SimpleEDO PATH™ framework for practical, human-centered AI adoption. She also runs TheTownie.ai, a grassroots proving ground for hyperlocal, AI-enabled economic development.
Her mission is clear: make AI useful, doable, and human-centered for the leaders shaping tomorrow’s economies.
Next Steps
Your journey begins with the Scholarship. Claim your seat, start your certification, and take the first step toward leading with AI.

